Use Case · Security Cameras & Alarms
How HomeCam Security runs 500+ installations on autopilot with GHL and AI SMS
From the first missed call to the booked install — fully automated.
The situation
Where HomeCam Security started.
Inbound calls going to voicemail after hours — jobs lost to competitors who answered
No system to follow up with leads who didn't book on the first call
Manual scheduling back-and-forth via phone and text
No way to see which service areas, ad sources, or referrals were generating the most jobs
What we built
The full system.
GoHighLevel setup with pipelines for residential and commercial security jobs
AI SMS that responds to every inbound lead in under 60 seconds — day or night
Automated appointment booking connected to the installation calendar
Follow-up sequences for leads that go cold after initial contact
Lead source attribution — know exactly which marketing is driving installs
Bilingual English/Spanish communication flows for the Phoenix market
Results
Before vs. after.
Leads calling after 6PM went to voicemail and booked a competitor
Every lead gets an immediate AI response and appointment offer
No follow-up system — if they didn't book, they were forgotten
Multi-step follow-up sequences re-engage cold leads automatically
Jobs tracked in a notes app and group chat
Full CRM with stage-by-stage pipeline, notes, and history per contact
Get this for your security company
Tell us about your operation and we'll build you a custom plan.
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