shiftops.tech
Still running your business
on a spreadsheet?
We build the systems that capture every lead, follow up automatically, and give you real metrics — without adding headcount.
GHL · Voice AI · SMS AI · Website Rebuilds — for home service businesses in AZ, NV, FL, CA, NY
Check if we fitWho we are
We don't just set up software.
We build your operation.
Shiftops is a tech agency built for home service businesses. We specialize in GoHighLevel, AI-powered communication, and custom integrations that turn your leads into revenue — automatically. From the first SMS to the closed deal, we own the whole system.
The team
The people behind Shiftops.
Ricardo Castellano
CEO
Ricardo is the CEO and founder of Shiftops. After years running home service businesses, he built Shiftops to give other operators the tech stack he wished he had — combining deep field knowledge with hands-on expertise in AI, automation, and GHL.
Jose Alarcon
COO
Jose ensures every client engagement runs like a machine. His background in operations and systems management means nothing falls through the cracks — from onboarding to go-live.
Are we a good fit?
Not everyone is
ready for this.
We work with home service businesses that are serious about growth. If you're still figuring out the basics, we're probably not the right fit — yet. If you're ready to build a real system, let's talk.