About
We're the agency we
wished existed.
Shiftops was built by people who ran home service businesses and lived the pain of spreadsheets, missed leads, and zero visibility. We built the system we always wanted — then started building it for everyone else.
How it works
What we actually do.
01
We diagnose your operation
We map every lead source, follow-up gap, and data black hole in your current workflow. Most businesses lose 30–40% of leads to slow or nonexistent follow-up.
02
We build the full system
CRM, AI voice, SMS automation, lead tracking, and website — built specifically for your trade and your market. Not a template. A system.
03
We hand it off and train your team
You own everything we build. We train your people to run it and we're available when you need us. No dependency, no lock-in.
The team
The people behind Shiftops.
Ricardo Castellano
CEO
Ricardo is the CEO and founder of Shiftops. After years running home service businesses, he built Shiftops to give other operators the tech stack he wished he had — combining deep field knowledge with hands-on expertise in AI, automation, and GHL.
Jose Alarcon
COO
Jose ensures every client engagement runs like a machine. His background in operations and systems management means nothing falls through the cracks — from onboarding to go-live.
Ready to fix your operation?
Tell us about your business and we'll tell you if we can help.
Get in touch