Use Case · Roofing
How Apex Roofing captures storm leads automatically — before competitors even wake up
After a major hail storm, most roofers scramble to find leads. Apex gets them delivered.
The situation
Where Apex Roofing started.
Tracking jobs and estimates in spreadsheets
No system to capture inbound storm damage calls after hours
Competitors reaching homeowners first after every storm event
No visibility into which leads were followed up and which were dropped
What we built
The full system.
Full GoHighLevel account setup with roofing-specific pipelines
AI SMS agent that responds to inbound leads 24/7 and qualifies by ZIP code
A2P 10DLC registration for compliant bulk outreach to storm-affected homeowners
Automated follow-up sequences — estimate sent, no response triggers re-engage
Lead source tracking so every job traces back to its origin
Mobile dashboard — full pipeline visibility from any device
Results
Before vs. after.
Manual callbacks, 1–2 day response time
AI responds in under 60 seconds, any time
No record of which leads were contacted
Every lead tracked from first touch to closed job
Competing on price after the homeowner already called 3 other roofers
First responder advantage — reach homeowners before competitors
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